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FruitMasters is a leading Dutch fruit cooperative with around four hundred affiliated growers of hard and soft fruit. "We are the link between growers and retail," said Jochem Kuipers, NHD Procurement Coordinator. "We take care of everything needed to get the products to the end customer in perfect condition, right up to packaging, so that growers can completely focus on what they are good at - growing the most beautiful products." FruitMasters has established a new collaboration with Smart Packaging Solutions for one of the packagings. Good fruit packaging