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Compared to other agricultural and horticultural products, floricultural products have to rely more on brand recognition. Packaging plays an essential role in this respect. Cymbidium grower Wim Bos agrees with this view. Last summer he launched a new cymbidium brand under the banner of his Special Orchids nursery: Happy Orchids. A cheerful, colourful box that does justice to the brand name was developed in collaboration with Smart Packaging Solutions. Wim: "You only have one chance to make a good first impression and you have to make the most of it."